COAST DENIM
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NOT AVERAGE DENIM.

 

For you who have dreamed of denim made in LA, the way it should be, with premium materials and minimal branding at an accessible price. Lightweight, comfortable, forward-looking. Distinctly West Coast.

#democratizedenim #nomorerules

 
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MODERN FITS

The Slim Super-Taper and our Signature Straight Taper fits were 5 years in the making. Worn cuffed high for sneaker heads, stacked heavy for boot guys, cropped and raw-hemmed for skating…there are no more rules about how to wear them. Just know they are fit to be as versatile as the occasion ahead and tailored to be a part of your everyday approach.

 
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LIGHTWEIGHT ITALIAN DENIM

Forget the heavy stuff…denim is best worn comfortable and reliable in all weather. Stack it, layer it, break it in easily. It’s your world, treat it how you want to.

All pieces are sourced from the ultra-premium Candiani Mill in Italy that is the world’s greenest denim producer and specializes in high-quality lightweight denim with subtle stretch elements. That’s a win for all.

 
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NO RIVETS. NO LOUD BRANDING.

Unlike classic Americana-stylings, we opted for no rivets for a cleaner and more modern approach. Each stress point is bartack reinforced instead for a streamlined feel.

No pocket designs, branded buttons, or contrasted seams. This design process is a no-gimmicks one. All killer - no filler. Let the product do the talking, not the branding.